Dayton, Ohio – The best martial arts school in the Miami Valley has just opened it’s second location. Near I75, the Dayton Mall, Yankee Trace, and a short drive from Springboro, the Asian Arts Center Taekwondo School now has a branch at 661 Lyon’s Road across from Sam’s Club and around the corner from J. Alexanders, The Chop House, Carver’s Steak House, and Champs American Grill.
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I often say that life is short, so you better take action on your dreams now. Recently, I was corrected by a seven year old girl who is a student in my martial arts program. She said, “Life is short for you, because you are old. I am only seven, so my life is still really long.” Can’t argue with that! Whether or not you still have a lot of life ahead of you, or you are old like me, you have to define a purpose, create a vision, and set real goals that will engage your heart and mind, and enrich your life.
Purpose – Why are you here? What excites and inspires you? How can you live your life doing the things you love and being the kind of person you want to be? Defining how you want to live your life will help you set your purpose. It’s not about money, or things, or even experiences, your purpose is not your job or even who you are. It is how you are that ultimately matters, and really the only thing you have ultimate control over. So grab a pen and a piece of paper, and write out How you want to live. Do you want to be kind, happy, honest, healthy, attractive, respected, compassionate, etc..? It’s your life and so you have to make your list. Go big and make no compromises. Don’t live a small life and don’t settle for what you think you can do, you are going to have to stretch to live your life with purpose.
Vision – What will your life look like when you are living your purpose? Here you can dream of the kind of home you live in, the kind of work will you do, the car you drive, the vacations you take, the charity you spread, etc… You might not care about material things, and that is not really what your vision is about. Your vision must support your purpose, but don’t get stuck thinking that you have to live in poverty and lack in order to live a life of meaning. Money and material goods are just things. They are tools and only have an emotional value if you give one to it. Money is not the root of evil, the love of money can be though. So again, dream big and make no compromises with your vision either. Decide how you are going to live fully into your purpose. What will your life look like every day when you are fully engaged and abundant in your purpose? Make another list and don’t censor yourself.
Goals – How are you going to get from where you are, to where you will be living your vision fully empowered by your purpose? Setting short term, action oriented goals that are properly aligned to your vision, will help you to design a road map to your dreams. These goals should be big, but not so big that you can’t reach them in a reasonable amount of time. You should still set goals that will force you out of your comfort zone and force you to grow. I personally make three, six, and twelve month goals. I do have longer term, big whopper goals, but the small ones are the most important because they get me up and moving every day and are challenging enough that I have to live outside of my comfort zone. Start with just two or three goals for the next three months, write them down and get to work.
There is a lot more to living your life on your purpose, but you have to start with a direction first. Your purpose will lead you to your vision, your vision to your goals, and your goals will define daily actions that you should start taking now. The last thing I want to share is this; once you start taking actions that are aligned with your vision, you are already living your purpose. Get excited by this truth, and welcome it with gratitude. Life is not a treasure hunt. You are here now and you have arrived! Give thanks, grab a smile, and enjoy the process.
I am blessed with abundance!
Matt Pasquinilli is the Executive Director of the non-profit Asian Arts Center Taekwondo School in Dayton, Ohio. www.aacdayton.com
Visit the website for the Asian Arts Center Taekwondo School in Dayton, Ohio. We now use a virtual spokesperson for our site in an effort to increase conversion. Let me know what you think by commenting on this post.
In their fantastic book, “The Go Giver”, by Bob Burg and John David Mann, the authors define your worth in the world of work with this question, “How much more can you give in value than you can take in payment?” Answer this question well, and you will be on your way to operating a highly successful martial arts school.
Value added services are complimentary offerings that add to the core value of your programs. Teaching great classes in a clean and modern facility is a great start, but if you want to increase the value you represent to your students, then you are going to have to come up with some extras that don’t necessarily cost you money, and more importantly, leverage the relationship you already have with your students.
Here is a list of questions you can ask yourself to get started on some value added service ideas. While you go over this list, remember the platinum rule, “Treat your customers the way they want to be treated.”
What media can I create that will help my students learn faster or encourage them to practice at home.
What media can I put on my website that my students could access when they can’t get in to see me in the school?
How can I leverage my website and email to increase communication with my students.
What other types of communication can I use to help my students feel like I am listening to their needs and wants?
Are there any extra classes that I can offer to increase the skill and knowledge, or interest of my students?
What guest speakers from the community can I invite to talk to students or their families on a topic they might be interested in?
What additional training can I offer my employees (my most valuable customers) that would help them feel more confident and excited about their relationship with my school?
There are countless questions that you can ask. Asking is the starting point, and if you don’t look for value added services that you can offer to your members for free and that are of great interest to them, then your school will never be as good as it can be. After the questions are answered, get to work immediately on creating something and implementing it in through your operating plan.
Here are some examples of value added services that we have created and use with great success. It is only a starting point, and you should always be asking these questions and adding or refreshing your list of offerings
Student handbook
Belt tying video on our website, and one page belt tying instructions hanging in every hallway and classroom, and available from an instructor or the front desk.
Instructional DVDs
Member’s only website
Instructional videos on our member’s only website
Testing procedure guidelines for Black Belts
Black Belt testing journals
Simple, index card size promotion reports for students to receive feedback from their instructor
There are a lot more and many are proprietary. The best ones are those that you will come up with on your own after talking to your parents and thinking about what they need and want. Grab a pencil and a piece of paper and take a few minutes to work on your business.
Matt Pasquinilli is the Executive Director of the non-profit Asian Arts Center Taekwondo School in Dayton, Ohio. www.aacdayton.com
Learn more about “The Go-Giver” here: www.thegogiver.com
Increase your true worth by investing in your business education.
JustWorld International raises money and changes lives around the world. It’s impressive work, but most impressive is the way in which JustWorld founder, Jessica Newman, enlists the caring and support of young people and their families from the international equestrian community. Take a look at this short video and visit http://www.justworldinternational.org to learn more. Oh yeah, you don’t have to ride a horse to give, so consider an end-of-year donation or a gift to start 2012 with a powerful intention. You get what you give.
I finished another Tough Mudder run this past weekend. It is my third this year and they are getting easier. They are in no way easy, but definitely easier. It is a great challenge and the event is populated by happy, positive people. Finding ways to move the body and spend time with good and happy people is a sure way to live a better life.